Where CFO Expertise Meets Business Agility

Welcome to WJW CFO Advisory & Accounting

WJW CFO Advisory & Accounting, based in Newcastle, NSW, and supporting businesses in Sydney, Canberra and across New South Wales with tailored CFO and accounting services, was founded in 2020. With over 20 years of industry experience, the firm offers tailored CFO advisory and accounting solutions designed to empower business owners with financial clarity, control, and confidence. Locally owned and operated, WJW CFO Advisory & Accounting combines strategic expertise with flexible delivery, offering services both virtually and on-site to suit client needs.

SEND US AN ENQUIRY

Meet Joyce: Over 20 Years of Accounting & Finance Expertise

Founder and Director Joyce, CPA, MPA, MAF, is a highly accomplished senior finance professional with an extensive track record across corporate and not-for-profit environments. Her career demonstrates a rare balance of strategic leadership, hands-on operational management, and compliance expertise, all of which are central to the services offered through WJW CFO Advisory & Accounting.

  • Read More

    Joyce, CPA MPA, brings over 20 years of experience in finance, accounting, and executive leadership across the corporate, education, not-for-profit, and advisory sectors. Her career reflects a blend of director-level leadership and hands-on financial management, making her uniquely positioned to guide businesses through both strategic growth and day-to-day financial operations.


    Joyce began her career with the Australian Medical Association (AMA), progressing from financial accountant to finance manager, where she oversaw statutory reporting, payroll, and consolidated group financials. She later held senior finance leadership roles at the Australian National University, Lifeline Australia, and the Catholic Education Office, where she specialised in financial governance, capital project accounting, and managing multi-entity reporting structures.


    She further expanded her expertise as Finance Manager at Ravenswood School for Girls and Finance & Operations Manager at the Little Company of Mary, taking on responsibilities ranging from board reporting and property portfolio management to payroll, compliance, and budgeting.


    From 2020 onwards, Joyce transitioned into high-level CFO advisory and consultancy. As Director and CFO Advisory Consultant at Elroi Group, she has delivered services including financial strategy, FP&A, risk management, system implementation, and cash flow optimisation for a wide range of businesses. Joyce also worked as General Manager of Finance at MSM Milling in 2022 and also as Director of Finance, Risk and Compliance at Ngamuru Advisory, where she strengthened governance, compliance, and risk frameworks while mentoring finance teams and providing strategic advice to boards and leadership teams.


    Joyce’s portfolio highlights her ability to:

    • Deliver accurate reporting and compliance across ASIC, ATO, ACNC, and industry regulations.
    • Lead large and diverse finance teams, driving performance and accountability.
    • Implement financial systems and digital reporting tools to improve efficiency.
    • Provide boards with clear insights for commercial, investment, and strategic decision-making.
    • Oversee cash flow, budgeting, forecasting, and long-term financial sustainability.

    Her depth of experience is complemented by her time as an accounting academic tutor at the University of Western Sydney, where she taught and mentored students in key accounting disciplines.


    This combination of technical expertise, leadership, and advisory capability positions Joyce as a trusted financial partner to organisations of all sizes. Today, through WJW CFO Advisory & Accounting, she supports businesses in navigating complex financial landscapes, from compliance and reporting to strategy, governance, and sustainable growth.

Industries We Support

Education

Proven leadership within large education groups and schools, with expertise in compliance, funding, and long-term financial planning.

Not-for-Profit & Community Organisations

Deep understanding of regulatory requirements, reporting obligations, and the importance of aligning financial strategies with mission-driven goals.

Consulting & Professional Services

Support for consultancy firms and service providers with budgeting, cash flow forecasting, and financial modelling that drive profitability.

Commercial & Membership Organisations

Tailored solutions for businesses seeking growth, improved reporting, and strong governance, including organisations with complex membership structures.

Hospitality & Service-Based Industries

Practical financial guidance to manage seasonal demand, workforce fluctuations, and cash flow management in fast-moving service environments.

General FAQs

  • Do you only work with certain industries?

    No. While Joyce has specialised experience in education, not-for-profit, consulting, and hospitality, her adaptable approach allows her to support a wide range of businesses across NSW.

  • How is your service different from traditional accounting firms?

    We combine hands-on accounting with strategic CFO-level guidance. This ensures that businesses not only meet compliance requirements but also make proactive financial decisions.

  • Can you provide interim financial leadership?

    Yes. We provide interim CFO services to keep financial processes running smoothly while organisations recruit permanent senior leadership.

  • Do you work with both small and large organisations?

    Absolutely. Our services are scalable, meaning we can support start-ups, established SMEs, or larger organisations with complex structures.

  • What does a consultation involve?

    During the initial consultation, Joyce will review your current financial position, discuss your goals, and recommend tailored solutions for your business.

Contact WJW CFO Advisory & Accounting today and discover financial strategies tailored to your business.

SEND US YOUR REQUIREMENTS